Brand information

The origins and significance of BJP

The idea to establish our own brand was born sometime in early 2016. At that time, the youngest rising star of Czech combat sports, Jiří Procházka, already had a ritual that had been going on for several years and was admired by those in the know – Sunday BJP (bomby jak pi**) training.

What is BJP, you ask? It was individual MMA training combining combat, strength, and dynamic preparation. The ritual training took place every week without fail. No matter what the circumstances, the training had to be done, and every time to the point of exhaustion. The meaning of BJP was born together with Jiří Procházka's hard work and constant desire to push his limits and performance to the next level. Czech MMA was on the rise at the time, and Jirka, as the GCF champion, signed a contract with the prestigious Japanese organization Rizin. By then, he was already a well-known personality and was asked many questions about his Warrior's Journey.

He decided that he wanted to leave a legacy behind him. His plan was, and still is, to pass on his experience to younger people who set out on a similar journey of body and mind. Until then, he offered his fans the opportunity to purchase his merchandise, which began to be produced under the BJP brand, giving people the chance to express their attitude towards life.

 

A journey towards a clear goal, with a body and mind of steel. There is nothing that can stop me.

The journey

The BJP brand and we have gradually evolved, and despite all the setbacks we have encountered along the way, we are still moving forward. We are currently focusing on the interests of those of you who support us and are interested in our products. We are moving towards the production of clothing, healthy nutrition, and sports equipment. For training the body and spirit.

We have a long way to go, but we are not alone. We are all in this together. It is no longer just about fighting and merch. We want to share ideas and products that you can take with you and use in your everyday life.

It's no longer just about Jiří, but about all of us. It's about our everyday attitude, actions, positive thinking, and unbreakable faith. Only then can we achieve everything we desire and fulfill the meaning of BJP. #GoBelieveAchieve