About us
#GoBelieveAchieve
It's no longer just about Jiří, but about all of us. It's about our everyday attitude, actions, positive thinking, and unbreakable faith. Only then can we achieve everything we desire. #GoBelieveAchieve
The beginning
The idea to start our own brand was born sometime in early 2016.
At that time, Jiří Procházka, the youngest rising star of Czech combat sports, already had a ritual that had been going on for several years and was admired by those in the know—Sunday BJP training.
It was individual MMA training, combining combat, strength, and dynamic preparation. The ritual training always took place and was never missed. No matter what the circumstances, the training always had to be done, and every time to the limit, to exhaustion.
Sometime during this period, the idea came to him. Czech MMA was on the rise, and Jirka, as the GCF champion, signed a contract with the prestigious Japanese organization Rizin. At that time, he was already a well-known personality and was asked many questions about his Warrior's Path.
The journey
The brand and we have gradually evolved, and despite all the setbacks we have encountered along the way, we are still moving forward.
We are currently focusing on the interests of those of you who support us and are interested in our products. We are moving towards the production of sports clothing and equipment. For training the body and mind. We are also moving towards healthy nutrition so that performance can be multiplied.
We have a long way to go, but we are not alone. We are all in this together. It is no longer just about fighting and merch. We want to pass on ideas and products that you can carry with you and use in your everyday life.