Ancient Brave

Ancient Brave: British collagen, cacao and MCT with short ingredient lists

Ancient Brave began in the UK with one rule: take the ingredients people have relied on for centuries, source them properly and leave everything else out. The range is deliberately small. Collagen you cannot taste in your coffee, cacao blends for a slower evening and MCT oil for the morning shake, each with a label you can read in one breath.

Behind the brand are Annelie Whitfield, a former Hollywood stuntwoman who has spent the past 15 years in naturopathy and herbalism, and Kate Prince, a media specialist. They built Ancient Brave into one of the most respected names in British premium wellness, and they take packaging as seriously as formulation: several products ship in compostable pouches.

At BJP Store you will find

• Collagen – grass-fed bovine True Collagen and Wild Marine Collagen, unflavoured, so they disappear into any drink.
• Cacao blends – Cacao + Grass Fed Collagen and Cacao + Reishi for a hot drink that earns its place in the routine.
• True MCT – pure medium-chain triglyceride oil for coffee, shakes and pre-training fuel.