Cadence

Cadence was created to translate elite capacity into everyday rituals of hydration. Founded in 2024 in New York by entrepreneur Ross MacKay (ex-Daring) and designer George Heaton (Represent), the brand champions simplicity, quality ingredients and precise electrolyte ratios—shaping a new, science-backed narrative around salt and its role in modern hydration. Water alone isn’t enough; Cadence sets out to optimise hydration without unnecessary extras.

Scientifically, Cadence works with sports nutrition advisor Matt Jones (Boston Celtics 2024 champions; Head of Nutrition, UAE FA), who guides formulas and education based on real-world sweat-rate analysis.

What sets Cadence apart

• Evidence-based ratios: sodium, potassium and magnesium calibrated from research and applied practice.
  

• Ritual over complexity: products built for morning rehydration, training and travel—no superfluous add-ons.
  

• Advisor-led: collaboration with Matt Jones to keep formulas performance-oriented and science-led.